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Audience

  • Both sexes, more male than female
  • Ages : any age, (16 and under restricted, over 18 unrestricted), and predominantly 18-54
  • All UK and Eire to start, plus the English-speaking world (but excluding North America for legal reasons)
  • Those who follow and participate in sport anywhere in the world, mainstream and niche, either formal members of clubs/supporter clubs and those who are not
  • All socio-economic/income groups, A. B, C1, C2, D, and E, with a likely skew to B, C1, C2
  • Two key segments : all sports fans, and then also those who spend money on sports (tickets, events, merchandise, etc.), but particularly for football, rugby, cricket, racing, tennis, motor racing and moto GP
  • sportscommunity: Am betting the FTSE will be off at least 60 points when it opens Tuesday morning. New Greek government looking like Kataifi. - Via Twitter