Posted on 17 Mar 2010 at 20:14 PM by
pjmar
After
his controversial break from the Golfing World, Tiger Woods has confirmed his
return at the Masters which begins on the 8th April 2010.
The
history so far as we know it, after a string of affairs outside his marriage,
these sordid details being exposed by the press, the loss of sponsors, the all
but complete break down of his marriage and then his decision to withdraw from golf
to sort his personal life out. Tiger Woods has now acknowledged his mistakes
and publicly apologized for his behaviour, he is also attending therapy with
the support of his wife.
Therefore,
I suppose the next step is the return of the great man. I believe, the break
will not really affect his game that much - as when he was out with the knee
injury, he came back as strong as ever.
The
question is and what will be interesting going forward is the reception he gets
from the crowd, his reaction to this and the affect this will have on his game.
Following on from that, is sponsorship interest and the whether brands will
view him as a face still worth having.
With
regards to sponsorship, many of Tiger's sponsors have stood by him (like Nike,
Tag Heuer, Giliette). On the other hand, some big names have relinquished their
ties with him like AT&T, Gatorade and Accenture.
My
gut feeling is that Tiger Woods will bounce back, and everyone will be back on
his gravy train soon enough. The reason is, like other successful sportsmen and
women, his golf has always been consistently of the highest quality - and we
all know it is from this, his success has been built and will continue to
last!!